The Road to Fashion Upgrade of Domestic Home Furnishing Brands

YMC's growth against the trend is also due to its impressive performance in brand upgrades this year. As a home furnishing brand that grew with e-commerce, YMSC's changes are also a microcosm of the growth of Chinese brands. In the context of new consumption, the strength and value of domestic brands are increasingly recognized by young consumers.

In order to meet the three core demands of young people for sexy, fashionable and experiential home consumption, YMSC takes fashion, diversity and comfort as its brand value, and combines the product development system of "Color Material Finishing" (CMF) with the product layout of "full scene, full style and full category" through three new product development strategies of diversity integration, experience innovation and poetic aesthetics, Provide diverse and fashionable home lifestyles for young people.

The scale of China's manufacturing supply chain is huge, with solid production capacity and complete supporting facilities. The next step is to focus on improving supply chain synergy, which has become a consensus. In the future, YMSC will further increase its efforts to continuously enhance the ability and degree of information digitization in the supply chain. By digitizing to solve supply and demand matching, continuously innovating and optimizing, while gaining long-term market reputation, we drive the digital development of the industry and inject new vitality into industrial upgrading.